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Apr 01 2013

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D-Day: It’s Adelaide’s turn

nws9_1959The shutdown of analogue television across the country continues, with Adelaide’s analogue transmissions being closed for good tomorrow (Tuesday) — affecting local transmissions of ABC1 (ABS), Seven (SAS), Nine (NWS), Ten (ADS) and SBS1.

Community TV channel 44Adelaide has been broadcasting exclusively in digital since May 2012.

Adelaide becomes the first state capital city in Australia to convert to digital-only television.  As of the most recent Digital Ready survey, covering the period October to December 2012, around 92% of Adelaide households have already converted their main TV set to digital — up from 90% in the previous quarter and 83% twelve months earlier.

ads7_seventurnsyouonThe switch off of the analogue signals brings an end to over 50 years of analogue television in South Australia.  The first station to open was NWS9, owned by a young Rupert Murdoch, in September 1959.  The NWS call-sign was derived from the name of Murdoch’s Adelaide newspaper, The News.

ADS7, owned by rival newspaper The Advertiser, followed in October 1959, and ABC‘s local channel ABS2 launched in March 1960.

Adelaide’s third commercial channel, SAS10, arrived in July 1965 and it was then another twenty years until the next new channel — SBS — arrived in June 1985.

sas10_firstweek_1965

SAS10, July 1965

ads7-1987ADS7 and SAS10 made TV history in December 1987 when ownership changes earlier in the year led to ADS7 being controlled by Kerry Stokes, whose other TV interests were aligned to the Ten Network, and SAS10 was owned in common with Perth channel TVW7, linked to the Seven Network  The owners made the unique decision to “swap” their broadcast frequencies and affiliations in Adelaide to match them up to their TV alliances elsewhere.  The change was scheduled to happen after both channels had closed for the night on 26 December 1987.  Technically it was a process that only took about 15 minutes — as the 7 and 10 transmitters were located at the same tower so it was almost as simple as each channel swapping the plugs between the two transmitters.

When both stations resumed broadcasting the next morning, ADS7 had become ADS10 and a member of the Ten Network, while SAS10 became SAS7 and part of the Seven Network.  The changeover meant little to viewers — they would still see Seven Network programs on Channel 7 and Ten Network programs on Channel 10 — but it meant that locally-based programs and presenters would be seen to “swap” channels.  The quirky changeover led to some awkward moments… like Seven National News presenter Peter Sellen signing off at the end of the bulletin on Saturday, 26 December 1987 prompting viewers, “we’ll see you tomorrow on Channel Ten…”

Similarly, Ten’s Eyewitness News presenters signed off at the end of their Saturday night bulletin with “please join us on Seven”.

Analogue television was switched off in regional South Australia more than two years ago.

The Adelaide analogue shutdown is the first for this year but by the end of the year all remaining analogue signals will be phased out on the following dates:

Tasmania: 9 April 2013 *
Perth: 16 April 2013 **
Brisbane (includes Sunshine Coast, Gold Coast): 28 May 2013 **
Regional WA: 25 June 2013 *
Darwin: 30 July 2013 *
Sydney (includes Gosford): 3 December 2013 **
Remote central and eastern Australia (inc. Mt Isa): 10 December 2013 *
Melbourne: 10 December 2013 **

* Markets that already have a commercial broadcaster exclusively in digital (e.g. Tasmanian Digital Television)

** Markets that already have a community television service exclusively in digital (e.g. TVS, C31)

Permanent link to this article: http://televisionau.com/2013/04/d-day-its-adelaides-turn.html

1 comment

  1. Steve Bowman

    Good entry on Wikeipdia covers ADS history – ADS have had a regular staff reunion 40th 45th and 50th well attended and a great night always.

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