The Seven Network has for the third year in a row claimed the top ratings position, claiming victory for the ratings year for 2023 (OzTAM, 5 cities, 6pm-12mn).
For the weeks 7 to 48 — covering the period from 12 February to 2 December, and excluding the weeks around Easter — the Seven Network claimed 30.0% market share, followed by Nine (29.0%), ABC (16.7%), Ten (15.8%) and SBS (8.5%).
For the primary channels: Seven claimed top spot (21.3%), followed by Nine (20.7%), ABC (12.0%), Ten (10.1%) and SBS (4.4%).
These shares will likely be adjusted as overnight, 7-day and 28-day consolidated figures are calculated and confirmed over the following weeks, but the finishing order is not likely to change a great deal.
Following are highlights from the respective ratings reports from each commercial network:
|#1 in prime time nationally
#1 in prime time across the capital cities
#1 in regional markets in all people, 25 to 54s and 16 to 39s
#1 multichannel group – 7mate, 7two, 7Bravo, 7flix
#1 multichannel – 7two
The #1 program of 2023 was on Seven, with the FIFA Women’s World Cup 2023™ Semi Final between Australia and England drawing a total TV audience of 7.32 million, making it the most watched TV program since the OzTAM audience measurement system started in 2001.
Seven was home to 12 of the top 20 programs of the year and four of the network’s 7.30pm shows – Dancing With The Stars, SAS Australia, Farmer Wants A Wife and My Kitchen Rules – increased their audiences year-on-year. 7NEWS, Sunrise and The Morning Show remain the most watched news, breakfast and morning shows in Australia, while Home and Away is the #1 local drama series.
Seven West Media Managing Director and Chief Executive Officer, James Warburton, said: “Once again, Seven has taken the crown as Australia’s most-watched TV network. No matter how you cut it, we are #1, with the news, sport and entertainment Australians want to watch.
“This year was Seven’s second best year ever in ratings history, with our biggest share since 2018. We’ve grown our commercial share and grown audiences across our key tentpole programs. SAS Australia (pictured), My Kitchen Rules, Farmer Wants A Wife and Dancing With The Stars all increased their audiences this year, something no other network can match.
“Seven has once again shown consistent leadership across the year, winning more weeks nationally than any of our competitors and achieving a 40% plus audience share in the capital cities for only the third ever time.
“Our momentum will continue in 2024 with an unbeatable mix of powerful content that unites Australians. From our much-loved sporting content, to our must-see entertainment programing and popular news and current affairs shows, Seven attracts Australia’s biggest viewing audience and is home to the most-watched screens.”
|Nine is home to the biggest shows in Australia
No. 1 reality television series – Married At First Sight
Nine’s highest rating program of the year was the thrilling NRL Premiership decider between the Penrith Panthers and Brisbane Broncos which recorded a Total TV audience of 3.6 million. It secured a streaming audience of 605,000 on 9Now – the largest for a rugby league game in history. This year’s NRL season boasted year-on-year growth of 36.2% in BVOD and 1.7% in Total TV.
Our next three highest rating programs of the year were the 2023 State of Origin Series, which recorded Total TV audiences of 3.4 million (Match 1), 3.2 million (Match 2) and 2.6 million (Match 3). This year’s State of Origin Series enjoyed year-on-year growth of 22.6% in BVOD and 2.8% in Total TV.
The Australian Open Men’s Final was Nine’s fifth highest rating program of the year with a Total TV audience of 2 million.
The Block – Winner Announced is the highest rating non-sports program of the year and recorded a Total TV audience of 2.5 million.
In its incredible 19th series, The Block achieved a Total TV average audience of 1.4 million per episode – an increase of 43% on its overnight audience. An average of 294,000 viewers watched each episode on 9Now.
Married at First Sight achieved a Total TV average audience of 2 million per episode – an increase of 71% on its overnight audience. An average of 669,000 viewers watched each episode on 9Now. This year’s series of MAFS recorded year-on-year growth of 22.3% in BVOD and 1.2% in Total TV.
Lego Masters achieved a Total TV average audience of 1.1 million per episode – an increase of 53% on its overnight audience. An average of 166,000 viewers watched each episode on 9Now.
Travel Guides achieved a Total TV average audience of 1.2 million per episode – an increase of 41% on its overnight audience. An average of 184,000 viewers watched each episode on 9Now. In 2023, Travel Guides achieved year-on-year growth of 31.4% in BVOD and 3.6% in Total TV.
The Summit achieved a Total TV average audience of 766,000 per episode – an increase of 33% on its overnight audience. An average of 147,000 viewers watched each episode on 9Now.
My Mum Your Dad has achieved a Total TV average audience of 610,000 per episode – an increase of 48% on its overnight audience. An average of 157,000 viewers are watching each episode on 9Now.
Love Island Australia is once again a smash hit on 9Now, averaging 293,000 viewers per episode on the BVOD platform.
9News has completely dominated its opposition in the BVOD space, winning every single week of the year. Each night, an average of 47,000 viewers stream 9News via 9Now, compared to 35,000 streaming 7News on 7Plus.
Today has also completely dominated its breakfast opposition in the BVOD space, winning every single week of the year. Each morning, an average of 24,000 viewers stream Today via 9Now, compared to 19,000 streaming Sunrise on 7Plus.
|10 remains Australia’s youngest network in 2023, with an average viewer age up to six years younger than its competitors. Not only is 10 the richest network in key advertising demographics, under 50s, 25 to 54s and 16 to 39s, but 43% of its audience are 25 to 54, compared to 31% for its competitors.
10 knows how to entertain and engage the younger demographics, boasting the most entertainment shows in the top 15 for under 50s, 25 to 54s and 16 to 39s thanks to Thank God You’re Here, Australian Survivor, Have You Been Paying Attention?, Hunted, I’m A Celebrity… Get Me Out Of Here! Australia, The Amazing Race Australia, Gogglebox, MasterChef Australia, The Masked Singer Australia, and The Bachelors Australia.
10 is also home to four of the five most popular comedies on Australian television; Have You Been Paying Attention?, Thank God You’re Here, Gogglebox Australia and The Cheap Seats.
No-one captures audiences quite like Have You Been Paying Attention? and Gogglebox, Australia’s #1 and #2 8.30pm shows. 10’s other timeslot winners in younger audiences include Thank God You’re Here, MasterChef Australia, I’m A Celebrity… Get Me Out Of Here! Australia, Hunted, The Amazing Race Australia, Dessert Masters and The Cheap Seats.
The CommBank Matildas have celebrated a record-breaking year on screens, including on 10 and 10 Play. After the CommBank Matildas’ FIFA Women’s World Cup 2023 campaign, audiences on 10, 10 Bold and 10 Play lifted 294% year-on-year to record highs.
Together, the Subway Socceroos and CommBank Matildas matches have reached 7.52 million Australians in 2023. In 2024, the Subways Socceroos kick start the year with the Asian Cup in January and February, before the CommBank Matildas take on Uzbekistan in the final must-win stage to secure their spot in the 2024 Olympics.
The 2023 Melbourne Cup Carnival reached 4.5 million Australians on 10 and 10 Play. The 2023 Lexus Melbourne Cup Race stopped a total national audience of 1.68 million in their tracks, up 12% on 2022. The race was 10 Play’s biggest ever live stream audience with 206,000 viewers, up 35% on 2022.
The Formula 1® Rolex® Australian Grand Prix 2023 reached 3.6 million Australians on 10 and 10 Play across the round. The race itself had a national total audience of 732,000 and finished #1 in its timeslot, laps ahead of the competition, with a 45.5% commercial share.
The A-League is setting digital viewing records. Viewing on 10 Play of the Liberty A-League Women is up 169% on the 2021/22 season average to record highs, and the Isuzu UTE A-League Men is up 23% on the 2021/22 season average. The A-League has reached 5.4 million Australians on Network 10 and 10 Play in 2023.
10 Play is achieving its biggest year yet. It is Australia’s fastest growing broadcast video on demand platform, up 25% on 2022, with its members increasing by over 1 million to 7.3 million.
Since the addition of Pluto TV FAST channels on August 31, 10 Play’s daily FAST viewing has increased by 237%. 10 Play’s FAST viewers are younger – 75% are 18 to 54, compared to a 62% average for commercial BVOD.
10 Play reaches over 2.5 million Australians every single month, and monthly reach has grown 20% on 2022. 10 Play is a bigger part of total audiences in 2023, representing up to 25% of total audience for key shows like The Bachelors Australia.
Nickelodeon joined the Network 10 family of free-to-air channels on August 1, and is TV’s fastest growing commercial channel. Since its launch, prime time audience has grown 14% and daytime audience has grown 41%, year-on-year. It is the #1 commercial multi-channel in kids in daytime.
Daniel Monaghan, SVP Content and Programming, Paramount Australia, said: “10’s strength is in our premium entertainment which engages younger audiences. Whether that’s comedy, reality, new concepts, fan favourites or existing shows, we give younger audiences entertainment to escape the everyday. And the results prove it with 10 having more of the top entertainment programs in under 50s, 25 to 54s and 16 to 39s than our competitors.
“10 delivers the LOLs with comedy shows like Thank God You’re Here, Have You Been Paying Attention?, Gogglebox, The Cheap Seats and Taskmaster. We dish up superfans with MasterChef Australia and Australian Survivor. We take families to the jungle with I’m A Celebrity… Get Me Out Of Here! or let them settle into the couch with Gogglebox.
“And we also have the youngest news and current affairs show on TV with The Project (pictured) that will return in 2024 with Sarah Harris, Waleed Aly and Sam Taunton at the helm. Next year, our news audiences will continue to grow with Afternoon and Late-Night national bulletins joining 10 News First and Midday. Our team of award-winning journalists and nationally established presenters, already reach over 6 million Australians every month so we’re excited to build on our news and current affairs content.
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