For 45 years it’s been a staple of Nine‘s afternoon schedule, but in less than two weeks Days Of Our Lives will be no more as far as Nine is concerned.
The NBC network soapie has been in production since 1965 and aired in Australia since 1968. For decades Days Of Our Lives has been a constant presence in Nine’s afternoon schedule, apart from being interrupted by cricket telecasts during summer, and has outlasted every other daytime program aired on the network, local or imported.
At the height of the show’s popularity Days Of Our Lives stars Bill Hayes and Susan Seaforth (pictured) were special guests at the TV Week Logie Awards.
As with trends overseas, audiences for daytime soaps like Days Of Our Lives have been in decline for years although Days still commands a loyal but ageing audience.
As the rights to screening Days Of Our Lives have lapsed Nine has now made a commercial decision to walk away from the series with the final episode to go to air on Friday 26 April. A replacement program has yet to be announced.
The decision to stop screening the long-running series — it has clocked up over 12,000 episodes — comes almost a decade after Nine controversially skipped four years of episodes to bring Australians up to date with the US, and six years after Nine made a decision to wipe fellow soap The Young And The Restless from its schedule after 33 years.
The Young And The Restless soon found a new home at Foxtel. It is not known if Days Of Our Lives will follow a similar path — distributors Sony Pictures are said to be looking at all opportunities.
If Sony do not find another network to pick up Days Of Our Lives it leaves The Bold And The Beautiful, seen on Network Ten, as the only remaining US daytime soap on Australian free-to-air television.
NBC has renewed Days Of Our Lives through to September 2014.