May 23 2016

Ten and WIN announce affiliation deal

TenHD_0002In news that doesn’t really surprise anyone, the Ten Network has announced that it has entered into a five-year agreement with WIN to supply the regional network with programming for its markets covering Queensland, Southern NSW, Victoria, Tasmania, South Australia, Western Australia and the ACT.

The deal, effective 1 July, comes as Ten’s current regional partner, Southern Cross Austereo, recently announced switching most of its network across to a Nine Network feed — leaving Ten without major regional representation and WIN without any sustainable program supply.

win_2008WIN owner Bruce Gordon also holds around 15 per cent stake in both networks Nine and Ten.

The announcement implies, though does not specifically state, that joint venture operations in markets such as regional Western Australia and Tasmania which currently relay the Ten Network will now switch across to Nine as WIN will now represent Ten in those markets.

 

Ten Network Holdings (ASX: TEN) (“TEN”) today announced it had signed a new regional television affiliation agreement with WIN Network (“WIN”) to broadcast TEN’s premium content and channels across regional Australia.

From 1 July 2016, WIN will bring TEN’s highly successful local and international programming, including MasterChef Australia, The Bachelor Australia, Offspring, Formula One and the KFC Big Bash League, to regional viewers in Queensland, Southern NSW, Victoria, Tasmania, South Australia, Western Australia and the Australian Capital Territory.

Reaching more than six million viewers across 23 markets around the country, WIN broadcasts to more of regional Australia than any other free-to-air television network. WIN is the most prolific producer of regional news bulletins in the country, with a long-standing commitment to providing local content and a local voice for its viewers.

TEN Chief Executive Officer, Paul Anderson, said: “We are delighted to announce our new agreement with WIN and that our unique and fresh content will reach more Australians through the WIN regional network.

“WIN’s strength in regional Australia, particularly its unmatched commitment to local regional news, combined with TEN’s growing audience will deliver a great experience for both viewers and advertisers.

“Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong partnership for years to come,” he said.

WIN owner, Bruce Gordon, said: “As the largest and one of the longest-standing shareholders in TEN, I am absolutely delighted to formally partner with TEN in WIN Network’s markets throughout regional Australia.

“I am very confident in TEN’s strategy and resulting audience growth and look forward to working with TEN’s management and Board to continue to grow both businesses.”

WIN Chief Executive, Andrew Lancaster, said: “WIN Network is excited to be bringing TEN’s program line-up to regional Australia. Our viewers will get to enjoy TEN’s fresh and innovative programming and sport in high definition and our advertisers will get the benefit of a network whose audience is heading in the right direction.”

Under the new five-year agreement, WIN will pay TEN a higher affiliation fee than that currently paid under TEN’s existing regional program supply agreements.
No other details of the new agreement will be released.

Source: Ten Network Holdings

Permanent link to this article: http://televisionau.com/2016/05/ten-and-win-announce-affiliation-deal.html

3 comments

    • Pete on 24 May 2016 at 9:21 AM
    • Reply

    What WIN`s revenue drop as people still seem to see channel 10 as a second rate station.
    Watch your ratings drop as well WIN TV 🙂

    • Steven Wood on 24 May 2016 at 8:57 PM
    • Reply

    Well, actually, given WIN’s local popularity attributed in part to their local news programming (even with the recent cutbacks in most WIN areas), and their extensive Crawfords catalogue full of award-winning gems, this, coupled with Ten’s more outstanding ground-breaking local hits, should give Ten the lift it needs to break out of its traditional “second-/third-rate” stigma (there is potential in a new WIN-Ten nostalgic joint venture channel with a Crawfords-majority lineup because it would appeal to so many viewers who still love the classics). And besides, WIN owns Ten (15%) anyway, so this is definitely a “match made in Heaven” (and not just in a corporate sense).

    • Andrew M on 25 May 2016 at 9:44 PM
    • Reply

    I always liked WIN Local News because that’s what people want to hear first not the other way around after the national news

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