In news that doesn’t really surprise anyone, the Ten Network has announced that it has entered into a five-year agreement with WIN to supply the regional network with programming for its markets covering Queensland, Southern NSW, Victoria, Tasmania, South Australia, Western Australia and the ACT.
The deal, effective 1 July, comes as Ten’s current regional partner, Southern Cross Austereo, recently announced switching most of its network across to a Nine Network feed — leaving Ten without major regional representation and WIN without any sustainable program supply.
WIN owner Bruce Gordon also holds around 15 per cent stake in both networks Nine and Ten.
The announcement implies, though does not specifically state, that joint venture operations in markets such as regional Western Australia and Tasmania which currently relay the Ten Network will now switch across to Nine as WIN will now represent Ten in those markets.
Ten Network Holdings (ASX: TEN) (“TEN”) today announced it had signed a new regional television affiliation agreement with WIN Network (“WIN”) to broadcast TEN’s premium content and channels across regional Australia.
From 1 July 2016, WIN will bring TEN’s highly successful local and international programming, including MasterChef Australia, The Bachelor Australia, Offspring, Formula One and the KFC Big Bash League, to regional viewers in Queensland, Southern NSW, Victoria, Tasmania, South Australia, Western Australia and the Australian Capital Territory.
Reaching more than six million viewers across 23 markets around the country, WIN broadcasts to more of regional Australia than any other free-to-air television network. WIN is the most prolific producer of regional news bulletins in the country, with a long-standing commitment to providing local content and a local voice for its viewers.
TEN Chief Executive Officer, Paul Anderson, said: “We are delighted to announce our new agreement with WIN and that our unique and fresh content will reach more Australians through the WIN regional network.
“WIN’s strength in regional Australia, particularly its unmatched commitment to local regional news, combined with TEN’s growing audience will deliver a great experience for both viewers and advertisers.
“Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong partnership for years to come,” he said.
WIN owner, Bruce Gordon, said: “As the largest and one of the longest-standing shareholders in TEN, I am absolutely delighted to formally partner with TEN in WIN Network’s markets throughout regional Australia.
“I am very confident in TEN’s strategy and resulting audience growth and look forward to working with TEN’s management and Board to continue to grow both businesses.”
WIN Chief Executive, Andrew Lancaster, said: “WIN Network is excited to be bringing TEN’s program line-up to regional Australia. Our viewers will get to enjoy TEN’s fresh and innovative programming and sport in high definition and our advertisers will get the benefit of a network whose audience is heading in the right direction.”
Under the new five-year agreement, WIN will pay TEN a higher affiliation fee than that currently paid under TEN’s existing regional program supply agreements.
No other details of the new agreement will be released.
Source: Ten Network Holdings