New Idea magazine has today announced the launch of TV Extra, a 16-page TV magazine insert devoted to covering the latest TV gossip and previews.
The first issue of TV Extra includes features on My Kitchen Rules (a key promotional partner in TV Extra) and new dramas Wanted and Molly — all productions of the Seven Network.
New Idea is published by Pacific Magazines, which comes under the Seven West Media banner — and which also includes the Seven Network — so don’t expect much coverage of other network programs if this launch announcement is of any indication.
TV Extra is a modest re-entry into the TV magazine market for Pacific. In 2002 the company tried to tackle rival magazine TV Week head on with What’s On Weekly. The battle of the mastheads was also matched by a legal battle over which magazine had control of the Logie Awards. ACP Magazines (now Bauer Media) claimed that it had purchased the rights to the Logies when it bought TV Week out of the joint venture it had with Pacific, while Pacific claimed that the Logies were not included in the transaction and would remain tied to Pacific and its new magazine.
The battle was eventually won by ACP, where it was deemed that the Logies was property associated with TV Week. With that battle lost, What’s On Weekly had little else to offer in the marketplace and was off the shelves by the end of the year.
Women’s magazines introducing TV inserts is nothing particularly new. In 1980 The Australian Women’s Weekly launched TV Weekly, which later became the simple Your TV Magazine and then TV World. The TV guide continued as an insert in the Weekly until the magazine switched to a monthly publication in 1983.
Woman’s Day also tried to get in to the TV space with TV Day. The 16-page ‘zip out’ magazine was launched in November 1981 but failed to last even 12 months.