The Nine Network and regional operator WIN are to become affiliate partners again in a new deal announced earlier today.
From 1 July 2021, WIN will again become a Nine Network affiliate. This reverses the changeover in 2016 which saw WIN aligned to Network Ten and Southern Cross Austereo connect with Nine for program supply to the regional operators.
The new deal with Nine, set for a minimum seven-year term, will see WIN pay a significant share of advertising revenue, around 50 per cent, for access to Nine’s programming and channel suite for its regional markets including Tasmania, regional Western Australia, Victoria, Queensland and Southern NSW/ACT. The deal also allows for airtime on WIN’s radio and television to promote Nine’s media assets such as Stan and its network of radio stations.
WIN will also provide a sales representation service for Nine in Northern NSW and Darwin for a period of time.
Southern Cross Austereo (SCA), which carries the Nine Network programming and channels to its markets in Victoria, Southern NSW/ACT and Queensland, has little option but to negotiate a new deal now to reconnect with the Ten network for program supply in those markets.
Nine News, which as part of Nine’s current agreement with SCA produces regional news services for broadcast in the aligned SCA markets, has subsequently announced that with the change to affiliation partners it will cease the regional news service from 30 June 2021. When Nine launched the regional bulletins in 2017 it setup news gathering and production for bulletins covering 15 SCA regions across Victoria, Southern NSW/ACT and Queensland.
Nine is expecting to redeploy around 20 staff affected by ceasing these services
WIN currently provides local 6.00pm news services to its markets in Victoria, Southern NSW/ACT, Queensland and Tasmania. These are expected to continue with the switch back to Nine but may change to the 5.30pm timeslot to accommodate the relay of Nine’s capital city news bulletins at 6.00pm.