This Sunday, 5 April, marks the 50th anniversary of the launch of TEN10, Sydney.

Today and over the weekend, we will take a look back at the channel’s formative decades — how the station began and how it fared as the new kid on the TV block. The shows that worked… and the ones that didn’t.

TEN10… the Sixties and all that
TEN10… Sex and the Seventies
TEN10… from Arcade to E Street

Here is a look at how TEN10 was previewed and promoted ahead of its launch in TV Week.

Source: TV Week, 3 April 1965.