The Seven Network has signed a deal to secure the Australian media rights to the XXI Commonwealth Games, to be held on the Gold Coast in 2018.
The deal, which comes just after the network secured rights to the Olympic Games through to 2020, includes all rights in Australia including free-to-air broadcast television and subscription television rights, online, mobile and social media, and radio, and expands to Seven’s digital platforms, including online and Hybrid Broadband Broadcast Television (HbbTV).
It will be the first time Seven has covered the Commonwealth Games since Manchester in 2002.
In a media statement issued by Seven, Kerry Stokes AC, Chairman of Seven West Media, said:
“We’re delighted to be building a partnership with the Commonwealth Games. We are looking forward to working with the Commonwealth Games Federation and the Commonwealth Games Corporation on the Gold Coast Commonwealth Games. Importantly, our agreements with the International Olympic Committee and the Commonwealth Games allow our business to support Australian athletes across both the Olympic Games and Commonwealth Games over the coming decade, and importantly for our business, these partnerships will play a key role in defining and building our media presence.”
Commonwealth Games Federation CEO, Mike Hooper, said:
“The CGF is delighted to renew our relationship with Seven knowing it will ensure the widest possible coverage across the country when Australia again plays host to the Games on the Gold Coast in 2018. Seven’s commitment, coming off the success of Glasgow, illustrates the enduring appeal and bright future of the Commonwealth Games as we look ahead to 2018 on the Gold Coast and beyond.”
The last Commonwealth Games to have been held in Australia was Melbourne in 2006.
Source: Seven West Media
