Last year the Seven and Prime7 networks launched datacast channel TV4 – now TV4ME – featuring predominantly a mix of infomercials and niche programming.
Now it appears Nine is set to follow suit with the launch of Extra.
The new channel is now broadcasting a test signal on Nine’s digital channel 94 in Sydney, Melbourne and Brisbane. It is not clear if the channel will be expanded to include affiliate WIN – covering various regional areas as well as Perth and Adelaide – and the Nine-owned stations NBN and Nine Darwin.
Extra so far promises “the very best in home shopping and so much more of what you’re looking for”.
News of the Nine Network’s new cash-driven venture comes after reports that the three commercial networks are again handed financial concessions from the Gillard government in the form of more licence rebates worth tens of millions of dollars.
Extra starts 6.00am on Monday (AEDST).