The Seven Network has for the second year in a row claimed the top ratings position from arch rival Nine, claiming victory for the ratings year for 2022 (OzTAM, 5 cities, 6pm-12mn).
Meanwhile, in figures provided by Nine late last week just before the completion of the ratings season on Saturday, Network Ten failed to out-rate ABC.
For the weeks 7 to 48 — covering the period from 6 February to 26 November, and excluding the weeks around Easter — the Seven Network claimed 29.0% market share, followed by Nine (28.6%), ABC (17.1%), Ten (16.4%) and SBS (8.9%).
For the primary channels: Nine claimed top spot (20.6%), followed by Seven (20.3%), ABC (11.9%), Ten (10.7%) and SBS (5.0%).
Nine also claimed top spot with age groups 25-54 and 16-39 and Grocery Shoppers. Seven also claimed the 16-39 demographic but clarified this as being “national” (metropolitan and regional). Seven’s motivation to do so is likely triggered by the network taking over its regional affiliate Prime7 last year.
These shares will likely be adjusted as overnight, 7-day and 28-day consolidated figures are calculated and confirmed over the following weeks, but the finishing order is not likely to change a great deal.
Following are highlights from the respective ratings reports from each network:
Seven’s ratings report
- #1 in prime time in total people nationally
- #1 in prime time in total people across the capital cities
- #1 in prime time nationally in 16 to 39s
- #1 in regional markets in total people, 25 to 54s and 16 to 39s
- #1 multichannel in total people – 7two
- #1 multichannel in 25 to 54s and 16 to 39s – 7mate
- #1 multichannel group – 7mate, 7two, 7flix
Seven has the #1 shows in Australia:
- #1 winter sport – AFL
- #1 news program – 7NEWS
- #1 Australian drama – Home and Away
- #1 lifestyle show – Better Homes and Gardens
- #1 daily game show – The Chase Australia
- #1 breakfast show – Sunrise
- #1 morning show – The Morning Show
Nine’s ratings report:
Nine has the biggest shows in Australia
- No. 1 reality television series – Married at First Sight
- No. 2 reality television series – The Block
- No. 2 new reality television series – My Mum Your Dad
- No. 1 light entertainment series – Lego Masters
- No. 1 drama special event – Underbelly: Vanishing Act Part 1 & 2
- No. 2 commercial free-to-air drama – The Thing About Pam
- No. 1 new commercial free-to-air Australian drama – After the Verdict
- No. 1 current affairs program – A Current Affair
- No. 1 weekly commercial free-to-air current affairs program – 60 Minutes
- No. 1 sports event – 2022 Australian Open Women’s Final – Barty v Collins
- No. 2-4 winter sporting event – State of Origin I, II, III
Ten’s ratings report
- Hunted: 1.13 million national total viewers.
- Have You Been Paying Attention?: 983,000 national total viewers.
- I’m A Celebrity… Get Me Out Of Here Australia: 960,000 national total viewers.
- Australian Survivor: 875,000 national total viewers.
- MasterChef Australia: 842,000 national total viewers.
- Gogglebox Australia: 836,000 national total viewers.
- The Masked Singer Australia: 815,000 national total viewers.
- The Dog House Australia: 706,000 national total viewers.
- The Cheap Seats: 530,000 national total viewers.
- The Project: Reaches 6.2 million Australians every month.
- Melbourne Cup Carnival: Reached 3.51 million national viewers.
- 2022 Formula 1® Heineken Australian Grand Prix. 761,000 national total viewers.
Network 10 remains the youngest free-to-air television network in Australia and boasts more of the top entertainment shows in key advertising demographics than its competitors.
Capturing Australia’s attention in 2022, Network 10 premiered the #1 new show on television, Hunted. Holding Australia’s attention throughout the year was TV’s #1 8.30pm show, Have You Been Paying Attention?, followed by TV’s #2 8.30pm show featuring everyone’s favourite couch critics, Gogglebox Australia.
Family favourite, I’m A Celebrity… Get Me Out Of Here!, doubled the audience of its closest competition, while TV’s most wholesome show, The Dog House Australia (produced by Network 10), was 2022’s #1 lifestyle show. Australian Survivor and the #1 cooking show, MasterChef Australia, achieved their biggest ever BVOD audiences on 10 Play.
Network 10 reached 11.9 million exclusive and elusive sport viewers across the year with some of the country’s biggest sporting moments. The 2022 Melbourne Cup Carnival reached 3.51 million Australians, the Australian Formula One Grand Prix reached a phenomenal 3.2 million Australians, while the A-Leagues have reached over 6.5 million fans.
10 Play is having its biggest year yet, up 6% year-on-year, with more than 6.2 million registered users. In addition to more exclusive content being added to the platform, 10 Play has seen enormous growth in live streaming, up 21% on the same point of 2021.
Daniel Monaghan, SVP Content and Programming, Paramount ANZ, said: “Network 10’s strength in under 50s and key age groups has again secured us more of the top 15 entertainment shows in under 50s, 25 to 54s and 16 to 39s than any other commercial network.
Source: Seven West Media, Nine For Brands, Paramount Australia New Zealand
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