Following the rebranding of ABC1 earlier this year, the national broadcaster has now launched new branding for digital channel ABC2.
It is the first visual revamp for the channel since 2008.
Adopting the slogan ‘Always Brighter’, ABC2 is taking on a brighter, quirkier image and aiming at a more contemporary audience than its more conservative counterparts at ABC1.
ABC2 is essentially a prime-time only channel as early mornings are currently occupied by a simulcast of ABC News Breakfast with ABC News 24, and during the daytime the channel is programmed by ABC For Kids. ABC will soon be swapping the early morning schedules of ABC1 and ABC2, so that ABC News Breakfast moves to the primary ABC1 channel and ABC1’s early morning children’s programs move across to ABC2.