10 July 2014 archive

ABC1 becoming ABC — and #ourABC

On 20 July, six years after the launch of the ABC1 brand, ABC‘s main channel is reverting back to its former ABC branding. The broadcaster says the change is in response to market research which indicated that viewers still refer to the main channel as “the ABC” rather than “ABC1”. It also follows a similar …

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Permanent link to this article: http://televisionau.com/2014/07/abc1-becoming-abc-and-ourabc.html